
1. A Marketing salesman is well versed in how to sell. They understand the importance of studying the product, prospect, client, and the market. They know the psychological buttons that get individuals to make the purchasing decision and can come up with a carefully crafted sales presentation to get prospects to buy.
2. Hiring sales people enables you to focus "on" your business rather than "in" your business. You're not aiding your business move forward by spending the whole day making appointments, making cold calls, and trying to sell your product or service to a potential customer. It is a better idea to leave this job to the marketing salesman so that you can focus on activities to grow your business.
3. Salesmen are extremely motivated by their job. Many of these salesmen are passionate about selling and can persuade and get sales. However, you'll have to hire somebody who is self motivated and excited about your business if you are trying to get the most out of hiring sales people.
4. Marketing salesman understands that they're going to get rewarded according to sales and commission; you can relax knowing that you will pay them based on their performance. You don't have to worry too much about having lots of upfront capital so as to create a sales army.
Bear in mind that in several cases you would have to pay by the hour in addition to commissions. However, the investment into paying a marketing salesman's salary is fairly low for the returns that you can get. It is certainly a wise business decision.
You have the opportunity to grow the skills of your staff and reward the best performing salesmen. By educating and helping your team, you would be capable of increasing your sales and revenue. You could also reward the best performing salesmen and even use them to train others in your team. This would create a strong environment which can grow into a very profitable part of your business.
Sales people have a set of techniques they follow. They would organise everything from scheduling calls to planning appointments to following up. It's a necessity for salesmen to have these skills as it's critical to their success. These strategies allow them to find new prospects, generate interest, create a relationship, and turn the prospect into a client.
In conclusion, hiring sales people is a good decision for your business. This is especially true if you are selling a product that is not the easiest to explain, if other advertising mediums are too expensive, and you want a cost-efficient way to generate sales.